The F*cking Fit Over 40 program delivers a straightforward plan for men over 40, combining quick fat-loss tricks, healthy (delicious) eating, injury prevention, greater flexibility, better posture, muscle growth tips, and mental focus strategies. It's perfect for busy achievers with little motivation for fitness, minimal health know-how, slower metabolism, and a taste for delicious meals and beverages.
We've built the best online fitness coaching program for men: a state-of-the-art learning portal, mobile app, expert coaching, and a supportive (and successful) community.
Each of our clients achieves significant milestones, shedding 20-50 lbs of body fat, building lean muscle, and enhancing holistic health across all areas and key markers.
It's time to ENJOY FITNESS, become the father your children want you to be and to give your wife
back the man she married!
65% off NOW - Our Biggest Sale EVER. Literally.
We won't let you fail.
Access to F*cking Fit Over 40 includes:
Individual attention with Coach Julian Brass and his other experts to fully zone in on YOU - what’s working, what’s not? Why? Where are the blocks? What habits do we need to break and what do we need to make?
Fitness plans, nutrition plans, agility training delivered to you with daily and weekly goals and reminders
Energy optimization tips and tricks
Recovery plans to keep you coming back stronger and leaner every day
Supplement stack suggestions always updated and refined with the latest science
Weekly open “Coaching Calls"
Regular classes and workshops via Zoom (all recorded for you)
Monthly VIP session with thought leaders on all things wellness - nutrition, weight training, psychology, mental health
Weekly check-ins, and to keep you motivated and accountable
Retreats with the guys (optional)
Access to private online/mobile group
Tons of swag for your wear proudly (each item is a gift from us, only available as corresponding milestones are met)
Important note: Access to this program is exclusive. Only successful, kind-hearted, truly solid guys who will contribute to the overall group will have access.
With just three simple steps, you can be on your way to becoming F*cking Fit Over 40!
Take our 2-minute survey to see if you're actually ready to get fit and healthy (sorry no fence-riders).
Discuss your goals in an exclusive and invaluable breakthrough call with Celebrity Health Coach Julian Brass! (YES, YOU GET THIS FOR FREE!!!)
Sign up for your slot in just a couple of steps.
Make sure you get to it right away though. The slots are exclusive and limited so THEY WILL RUN OUT QUICKLY!
Our next FFIT40 Tribe starts January 7, 2025, this is a fast-track 8 week program where you will learn and implement all that is needed to get fit, and stay fit, forever. This program is normally priced at $9,997 but for our 1 year anniversary we are discounting JUST 10 SPOTS in our January class to $3,999 right now.
And for this price you get the full online program not only for 8 weeks…
but FOR LIFE!!
After all, it's Black Friday we're talking about ...
Let us overdeliver like crazy for you.
As a bonus, we’re doing something we’ve never done before. We’re throwing in a 1 year subscription to our LION’S DEN INNER CIRCLE which normally costs $197/ month …
FOR FREE!!!
That’s $2,364 that you’re saving.
The LDIC gives you continuous access to: our live coaching calls so you can ask questions, our community of other Lions on the same journey as you to getting fit and healthy after 40, seminars and workshops by experts in the wellness and fitness industry, AND continuous use of our top-of-the-line app so you can stay dialed in and not F around!!
***
TO RECAP: You’re saving $5,998 off of the regular price of our Flagship program + $2,364 for your access to the LION’S DEN INNER CIRCLE for 1 year. That’s $8,362 off for being a part of our 1 Year Anniversary
***
FFit40 is a fitness program for men aged 40+, designed by Julian Brass to help them achieve peak physical condition and healthy lifestyle habits without sacrificing their lives.
The ideal member is a successful man aged 40-60, 10-40 pounds overweight, financially stable, and committed to improving his fitness and wellness.
Most workout plans and courses you find these days offer an overwhelming amount of information with no focus on how to handle it all. At FFIT40 we know you don't have time to deal with unnecessary crap so we take the burden for you. What you get in return is a highly guided and personalized training plan with live sessions that help you stay on track and motivated to meet and break all your fitness goals, AFTER you've crossed 40!You are a high value man and this is a high value program designed exclusively for you!
All the FFIT40 alumni will tell you how much tehy have benefitted from their time in this program but now is the the best time to join! For a third of the cost, you are getting access to:
Dedicated workout and nutrition plans
Direct access to Julian Brass as your coach and mentor. It is a relationship that all our family members have come to cherish immensely!
Daily, weekly, monthly, and quarterly performance reviews on Zoom to keep you on track and motivated
Access to an amazing community.
Annual Retreats
A TON of cool FFIT40 swag given as gifts as you achieve milestones!
A MASSIVE $8,862 DISCOUNT ON THE ORIGINAL PRICE!!! DON'T LET THE REGRET GET TO YOU AND SIGN UP!
Our 1 Year Anniversary group will kick off on 7th of January 2025. So this is probably the best present you can give to yourself. It is a resolution and a life-changing gift packaged into an amazing deal!
That is entirely up to you! The program itself lasts 8 weeks, but you have the option to stay in touch for as long as you want. With the 1 Year Anniversary Deal you get a FULL YEAR of free access to our Lions Den Inner Circle so DO NOT MISS OUT!
Our workouts are designed to make sure that you do not need any heavy investment in gym equipment and can easily manage it on your own, even if you want to workout exclusively at home. That's what makes our program so special. It is personalized to your needs so we help you set things up in a way that works best for you!
FFIT40 is a proven, efficient system that integrates a healthy lifestyle—rather than going on a diet, it promotes adopting a healthy way of living in a sustainable manner that empowers men to feel powerful, in control, and unstoppable. This system combines a results-packed, optimized exercise methodology with a no-nonsense mindset. Tailored for busy, successful men, FFIT40 emphasizes sustainable lifestyle changes. Holistic, sustainable, and easy to maintain, our method has proven effective for men like you worldwide.
Simply put, he is the guy you need to get your physical fitness in order. Aside from being a wellness expert and certified health coach for 10 YEARS, Julian is also an award-winning entrepreneur, business + brand advisor, early-stage investor, public speaker, and international best-selling author! You don't get to see that in fitness trainers' profiles every day right?
I'm on a mission to help men over 40 look and feel their best. -JB
For queries: [email protected]