Discover the Strength, Energy, and Confidence
You Deserve After 40
Feeling stuck in your health and fitness journey, thinking the best years are behind you? Fit Over 40 is here to change that narrative. Our method is tailored for men aged 40+, focusing on building muscle, improving flexibility, and enhancing mental wellness.
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The Men's fitness + health
method just for guys over 40
We started F*CKING FIT OVER 40 for busy Founders and Execs who are short on time and long on excuses.
We’ve been there—struggling to get lean, fit, and healthy while trying to balance everything else. But after mastering the art of getting in peak shape without striving for perfection 24/7, we knew we had to share our method. That’s how FFIT40 was born, and the lives of men around the world began transforming instantly.
The pounds melted away, that wedding suit finally fit, coworkers started asking, “What’s your secret?” Confidence soared, bad habits were broken, business relationships strengthened, and women took notice. There's no better feeling than being healthy, looking fit, and feeling confident in your own skin. You deserve that, brother. And your family deserves to see the best version of you too.
Apply now for a 1-1 FITNESS BREAKTHROUGH CALL HERE
Read on to learn more about what we do at F*cking Fit Over 40
Get F*CKING FIT OVER 40
We started this program for busy Founders and Execs who are short on time and long on excuses.
Stop lying to yourself brother, if you knew what to do you would have done it years ago. All those vacations you didn't want to be photographed, all those change rooms you didn't feel confident in how the clothes fit, all those special moments by the ocean you didn't want to take your shirt off. All the "sexy times" you didn't feel sexy. FFIT40 is here to change that. Our method works wonders and is specifically tailored for men aged 40+, focusing on shedding fat, building muscle, and improving flexibility without injury.
GET OUR FREE GUIDE HERE
"MACROS" ARE THE SECRET TO UNDERSTANDING HOW TO LOSE WEIGHT AND GAIN MUSCLE
Download the FFIT40 FREE Macro Guide™, to learn how you can "have your cake and eat it too". It's 100% FREE as our gift to every man who is interested in getting FFIT.
FFIT40
Transformations
Drew B
Moshe T
Allen A
Yishay W
FEATURED IN
Working with FFIT40 means you will...
Our system combines top-quality, step-by-step instructional content—everything you need to get fit, strong, and healthy—along with world-class coaching in a fully remote structure, so you can do it on your time. Plus, you’ll have access to an epic community of successful, driven men for added support (totally optional, but incredibly motivating).
The FFIT40 system delivers truly transformational results—results that last for life.
Think about all those vacations where you avoided the camera, the times in fitting rooms where nothing seemed to fit right, or the moments by the beach when you didn’t want to take your shirt off. All the times you didn’t feel confident enough. FFIT40 is here to change that. Our method, tailored specifically for men over 40, focuses on fat loss, muscle building (you decide how buff you want to go), holistic health, mobility, flexibility, and posture—without risking injury.
Kickstart Your
Metabolism.
We begin with understanding your body's needs and setting clear, achievable goals. Through our initiation process, we will we prepare you mentally and physically for the journey ahead. Expect to start feeling more alive and motivated. Most guys lose5-10lbs in their first 30 days. Would that be a "win"?
Build a Stronger,
Healthier Body.
Our program emphasizes strength training combined with flexibility and mobility work. You'll rediscover muscles you forgot you had and gradually build up to more intensive workouts. However you'll never need to lift more than 3x/ week for 40-50 minutes. We have created the most efficient, easy to master workout for men 40+. Watch as your body transforms, gaining the strength and vitality you thought were lost.
Achieve a Lifelong
Impact.
FFIT40 isn't just about short-term gains; it's about instilling habits that last a lifetime. Feel confident in your skin, become a role model for your family, and carry an aura of success into every room you enter. This is about becoming the best version of yourself, for life.
How I Was Able To
Get In The Best Shape of My Life...
It took me over 25 years to finally figure it out. Constantly feeling like "what's the point?" of trying to get fit when nothing seems to work. I was unhappy with how my body looked and felt. I was embarrassed by it. I remember saying to myself "as long as I don't look like a fat guy when I wear a T-shirt, I'll be good with that, that will be enough." Well I didn't just learn how to not look like a fat guy in T-shirt I learnt how to be a f*cking fit and ripped Lion without a T-shirt, and so can you. I mean that from the bottom of my heart. I've helped men over 40 years old around the world lose weight, add muscle, get more flexible, boost their energy, stop/ cut down on drinking alcohol, and become stronger, sexier men who are more confident and even more successful. Men over 40 years old can get in top shape without trading away the joys of life. The system I created happened organically, through trail and error on myself and then certifications and trainings and finally coaching and teaching I've helped so many men just like you - successful, leaders who are busy AF - get the body they've always wanted and build the mindset that goes with it.
If you're reading this, it's YOUR turn. Let's FFIT together.
- Coach JB aka Julian Brass
I'm on a mission to help men over 40 look and feel their best. -JB