Fall into change confidently. If you show up, put in the work, and don’t see results, we’ll work with you until you do. No excuses, just real transformation
Fall into change confidently. If you show up, put in the work, and don’t see results, we’ll work with you until you do. No excuses, just real transformation
Customized Fit Founder Over 40 App with Dedicated Workouts, Nutrition Plans, and Motivational Step-by-Step Videos. This App Includes EVERYTHING That The LIONS Before You Have Used to Achieve a New Level of Fitness and Health - All in One Place.
Entire Vault of Recipes, Step-by-Step Playbooks, and Hacks including the #FFOODBIBLE.
Habit Tracker with Daily Reminders Keeping You Accountable.
Lifetime Access to Audio & Video Workouts and Lessons.
Accountability Coaching Sessions Weekly (1-3 per week).
Monthly Workshop with Celeb Coach JB.
Regular VIP Sessions with Wellness Celebs and Experts.
Join Monthly Sessions with Industry Experts.
Daily Check-Ins to Stay Motivated and Build New Habits.
Integrated In-App Progress Tracking.
One Time Payment (for one FULL year)
We stand by the value of our training. If you show up, put in the work, and don’t see results, we’ll work with you until you do. No excuses—just real transformation.
FFIT40 is a fitness program for men aged 40+, designed by Julian Brass to help them achieve peak physical condition and healthy lifestyle habits without sacrificing their lives.
The ideal member is a busy, successful man aged 35-55 with 10-75 lbs to lose. He is a great man, financially stable, driven, and committed to improving his fitness and wellness for him and his family.
FFIT40 is a proven, efficient system that integrates a healthy lifestyle—rather than going on a diet, it promotes adopting a healthy way of living in a sustainable manner that empowers men to feel powerful, in control, and unstoppable. This system combines a results-packed, optimized exercise methodology with a no-nonsense mindset. Tailored for busy, successful men, FFIT40 emphasizes sustainable lifestyle changes. Holistic, sustainable, and easy to maintain, our method has proven effective for men like you worldwide.
I'm on a mission to help men over 40 look and feel their best. -JB
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